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You’ve heard that content is king. What does that mean? What exactly is content marketing and why should companies care about it? It is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive prospect customer action.
Content is consumable. It is everywhere. It’s like a delicious buffet of prolific digital information that consumers can peruse. The delivery can be written, video or a podcast. If it’s good – really good – they’ll come back hungry for more. That is goal #1. Eventually, they’ll make a decision to get dessert. We designate the dessert analogy as a sales “conversion”. Once they’ve been to your website a number of times, you can lead them to a call to action which is measurable and contributes to your content marketing ROI.
Hold on to your bootstraps. Content is making a leap into the future with Natural Language Processing or NLP which is how we get information from Siri and Alexa. Companies need to learn how this technology will affect their marketing efforts because once again, everything is changing.
Innovate Social Media will design a content strategy for you and package your message so that your business can laser target what an audience wants to know and the best way to deliver that message at the perfect time.
Content should have a content strategy and it is the story your brand tells and it needs to stay consistent with your brand, but consistency doesn’t mean boring. When customers visit your content, they want to walk away feeling different or changed in some way. The key to content marketing is giving customers more of what they want. Thank means you need to pay attention to the questions they ask and be attentive. It should be informative, entertaining or evoke emotion. Content marketing is the conduit to your call to action and when you do it right, it’s magical.
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