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A [Great] Picture Speaks a Thousand Words
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Graphic design visuals give your messaging wings. Sometimes the visual is so powerful, it needs no words. Graphic design is a key component of marketing strategy.
It is important that your graphic designer can visually interpret your messaging. It’s how media channels like Instagram became such a great tool for companies. Over a billion people a month under the age of 35 use Instagram. Is that where your brand should be? The power of visual marketing is growing by the second.
But why are images so important to your brand? There’s science behind it. We look at neuromarketing strategy as part of the design process. What does the consumer expect to see? Images, fonts, colors, space, a call to action. It’s all part of the visual process. Humans decide within 8 seconds whether something is of interest to them or not. It’s not an internet urban legend that we’ve surpassed the goldfish in shortness of attention span. A big part of the marketing “hook” is the impact of the visual. If you can’t hook a goldfish, you won’t hook your audience.
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