10 Amazing Digital Marketing Hacks and Constant Contact Benefits
Digital marketing hacks mean doing business faster, better, and cost efficient. The internet is ever-evolving, and how people access it is also shifting simultaneously. The post-pandemic business world calls for upgraded digital marketing strategies with more and more new platforms, devices, technology, and changing regulations in the digital ecosystem. Now, it’s about accomplishing more in less time.
Here are 10 actionable digital marketing hacks to help your brand grow faster and stay one step ahead of your competition.
- Use Email Strategy Optimally
It’s hard to imagine our world without the internet or email when a reported 4.2 billion people globally already have an email inbox (Dixon 2022). Email marketing is not an unknown strategy for most brands, but tech-savvy consumers want more than just a ‘standard’ automated email being sent to them. Email marketing is number one when it comes to digital marketing hacks.
Using a tool for email marketing that’s scalable, easy to integrate, and use can help you send customized emails to each customer in the database. You can use features like adding contacts from your social media platforms, inserting names and surnames to emails, sending welcome mail, segmenting lists, adding polls and surveys in the marketing campaign, or sending automated re-sends to non-openers.
- Outsource Social Media Handling
Putting up great content on social media platforms is vital in your daily strategy. But it’s often misunderstood by businesses as the sole task to accomplish. What’s more important is to engage with the audience consuming your content daily. Dedicate a person or a team to follow up on the content and interact with the existing connections – like, share, comment, and more.
- Create Interactive Content Regularly
Blogs, articles, newsletters, product info, or bio – everything has its place and importance. Putting fresh and relevant content on your website or social media accounts will keep your audience interested. Have a content strategy in place; the key to a successful content marketing strategy is giving customers more of what they want.
- Design A User-Friendly Website
Websites have evolved into a much bigger platform than just some information on a webpage. Users not only want quick info but also have an intuitive, fun experience while navigating through the pages. Work with a professional or use a tool to create an immersive experience for your brand through your website. It can be your gateway to expanding your customer base.
- Search Engine Optimization (SEO) Is Crucial
SEO makes your website visible. It gives you more organic visibility like no other tool. Optimizing it means more traffic, new leads, and a higher chance of turning prospects into long-term customers. Don’t hesitate to seek assistance from a marketing professional to understand it better.
- Use Social Media Commercials/Ads
Using social media accounts like Facebook, LinkedIn, Instagram, YouTube, Twitter, and others for ads gives you a great chance to market your products and services, generate new leads, and drive income. Actions like records, messages, additional information, and social ads ensure that the messaging facility is an appropriate solution to the queries.
- Setup and Do Webinars Periodically
A quick way to garner leads is by hosting webinars on interesting topics. Choose good topics and prepare accessible webinars from time to time so the audience can easily understand, participate in and feel connected with the host.
- Encourage Customers’ Reviews
Customer reviews are very impactful and rank high in digital marketing hacks as they give you search engine preference. These reviews showcase your company’s reputation, improve website search rankings and boost sales. It’s even more critical when there is a negative review, and the brand takes it seriously and responds.
One way to continue building momentum around it is by sending feedback forms through email newsletters to existing customers and putting them up on social media platforms. Remember, a potential customer might be reading some of these reviews.
- Video Marketing
Videos are one of the popular ways to explain your product or service engagingly. Recent WYZOwl statistics reflect how 87 percent of businesses use video as a marketing tool. You can share the video on YouTube or social media platforms through webinars, courses, live videos, or self-hosted videos. (Act! Team 2022)
- Add Offers and Giveaways to Campaigns
Don’t we all love to get an offer or a discount with our purchases? It’s an excellent way to draw customers’ attention and give them a reason to keep coming back. The other fun ways to do it are by running polls or competitions on social media, doing a lucky draw, or running a contest on your website.
Benefits of Using Constant Contact
Your brand’s internet presence shouldn’t burn a hole in your pocket. Constant Contact is an affordable and scalable email and digital marketing tool. With a user-friendly interface, you can create interactive websites, schedule social content, appealing email newsletters, promotions, landing pages, event campaigns, quizzes, and more.
The biggest perk lies in saving those crucial business hours and dollars by automating daily marketing tasks instead of manually.
Conclusion
Automating some of these digital marketing tasks might seem like a waste of money. Can you not do it yourself? Well, you can. But, if these daily time-consuming tasks are taken care of, would you not have more time to devise innovative marketing strategies and create interactive content for your business? Your brand will be more prepared for the future of digital media marketing and reaching the desired audience in practical ways.
Businesses that have started using tried and tested automation and integrations tools like Constant Contact are already ahead in the curve. They have taken their digital marketing strategies many notches up. And with the market getting more competitive and demanding, consumers’ preferences are changing faster than you can imagine.
It’s time you think about it too!
Works Cited
Dixon, S. “Number of e-Mail Users Worldwide 2025.” Statista, 28 Apr. 2022, www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/.
Team, Act! “Six Reasons Why Video Content Marketing Is More Important than Ever.” Act!, 12 May 2022, www.act.com/en-gb/video-content-marketing.
