10 Things to Know About Social Media Marketing

Social Media Marketing has taken over traditional media and print. What’s one thing constant about social media? It’s growing exponentially! Americas has one of the highest social network penetration rates in the world. By 2025, the number of social network users is predicted to increase to approximately 243 million. (Statista Department 2022)

But, it can be hard to keep up because it’s rapidly changing its form and extent of usage. What’s hot today might be old news a few months later. Let this fact not overwhelm you and scare you into thinking, “Do I understand social media well?”, “Is the right time for me to take my business online?” It’s not time to have doubts; if a business isn’t available online, it doesn’t exist.

There hasn’t been a better time to start using social media for your brand’s growth. The technology tools available today are sophisticated, make social media marketing easier to use and actionable for prospects and clients. When applied strategically, social media can undoubtedly give a new brand much-needed recognition and a way for legacy brands to stay top-of-mind. The result will be a genuinely engaged relationship with your audience in a two-way conversation, with a positive channel vibe, and improved sales opportunities.

However, there is no secret quick fix that will take away the required time and effort to gain social media marketing success. Just like we are told from the time we start working our first job, “pay yourself first”. Put aside a budgeted monthly amount for marketing. If you don’t have the necessary time or knowledge at the social helm of your business, you’ll have to seek professional help.

Here Are 10 Things to Know About Social Media Marketing 

  1. Social Media Marketing Has Come to the Forefront

The numbers are telling. More than ever, the amount of time an average adult uses social media across all platforms is one and half hours every day. (Barnhart 2022) If your brand is online, it simply means that you are likely to find potential customers. They could be on social media sites or casually searching for something on the web and actually find your brand on social media or your website. Your presence must be compelling or they won’t be back.

Businesses reluctant to use social media are now understanding its growing importance. Be sure; it’s a missed opportunity if you are still thinking.

  1. Set Your Social Media Goals

Clear social media goals will not only move your strategy forward, but they will also set defined metrics to measure your progress online. It has to be SMART goals – specific, measurable, attainable, realistic, and time-bound.

  1. Know the Right Social Media Platform for Your Business

The internet is flooded with social media channels. Most brands, especially smaller businesses, get overwhelmed and think everything is necessary. No, it’s not. While all these platforms have their merit and potential, you should understand where “your” audience is. If you start analyzing each of them separately with facts and marketing professional guidance, you will be sure.

We think using 3-5 major social media channels is the best way to build your brand’s momentum.

  1. Create a Content Strategy – Content is Still the KING

Content is consumable; it’s everywhere. The delivery can be written, video or podcast. But, just posting one random video or a blog won’t attract your customers.

A well-defined content strategy can help you create and distribute valuable, relevant, and consistent content to attract and retain a clearly-defined audience and ultimately drive prospective customer action.

  1. SEO Can be Intimidating but Crucial to Build Momentum

You might have heard a bit about SEO, and it’s got something to do with search engines like Google. Search Engine Optimization (SEO) not only attracts new customers but also helps you deepen your business’s relationship with these customers over time.

How well can it work for your business? Well, sit with your digital marketing expert, and they will tell you all about it.

  1. Organic Reach Works, but Paid Route Goes Extra Mile

Let’s face the fact that social media can also be a cluttered marketplace with every brand trying to build a niche for themselves. It can be discouraging to get the organic reach. It doesn’t mean that you have to start acting salesy and bombard your audience with ads across your social media channels.

Your brand can build desired online equity with a healthy mix of thought-through messaging and planned-out social media ads.

  1. Customer Reviews Build Brand Credibility

Customer reviews online can make a big difference for your business. It can be good, bad, or ugly. Online reviews give new customers a sense that the company is genuine and offers a tangible product or service.

And when brands don’t hesitate to respond to negative comments or reviews, it shows that they care about customers’ feedback and want to make things right. It’s crucial for your social media strategy if you want engagement, boost SEO and create brand advocates.

  1. Monitor and Map Your Social Media Presence

It’s not just enough to create social media strategy; you also need to map it from time to time. How else will you know you are moving in the right direction? There is no standard rule. However, the definition of success could mean different things to different brands. You can choose from many paid or free-of-cost analytics tool options to understand what’s working and what’s not.

  1. Build Your Social Media Marketing Team

Create a team of experts responsible for different social media tasks such as social media posting, writing blogs, creating graphics, or making progress reports. The size of the team will depend on your company’s requirements and the extent of the social media planning. You will thank us later when every task is carried out smoothly.

  1. Start Making Social Media Work for Your Brand

We reiterate that social media marketing for any brand does not show results overnight – you need to build it step by step, which takes time. Sometimes, you may think you have entered the game too late to make a difference for your brand. Let that feeling pass. What’s more important is to apply best practices and stay consistent.

You will learn how to engage with your audience in meaningful ways, and the results will be more evident.

Conclusion

The future success of your brand depends on your active participation, setting goals, and having a social media marketing budget. Are you ready to jump on the bandwagon? We are here to help.

Innovate Social Media will take your company’s marketing assets and digitize them. We have the skills to make your brand attractive, findable, sharable, and compulsively engaging.

To know more, contact us at (281) 913-589 or info@innovatesocialmedia.com.

Works Cited

Statista Department, Department. “Social Media Usage in the United States.” Statista, 23 Feb. 2022, www.statista.com/topics/3196/social-media-usage-in-the-united-states/#topicHeader__wrapper.

Barnhart, Brent. “41 Of the Most Important Social Media Marketing Statistics for 2022.” Sprout Social, 22 Mar. 2022, sproutsocial.com/insights/social-media-statistics/.