Email Marketing (ROI)

Email marketing (ROI) or Return On Investment is measurable. A number of business media outlets like Entrepreneur, Experian, The Direct Marketing Association, and McKinsey all validate this claim touting the benefits of email marketing.  The ability to personalize content within this medium and automate messaging to a targeted audience is the holy grail of marketing.

Email Marketing ROI Validated Facts:

  • Email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent.
  • The average order value of an email is at least three times higher than that of social media. – McKinsey
  • Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. – Experian
  • 74% of marketers say targeted personalization increases customer engagement. – eConsultancy

Mobile + Email +  Personalization + Automation = REVENUE

As a new business, or a business new to inbound marketing, it is imperative that you know what will give you the biggest bang for your buck. It takes time to build a contact database, but that contact database is worth its weight in gold. Email marketing is not SPAM. Your followers opt-in to your mailing list because they want you to talk to them. We don’t buy mailing lists, we develop them.

It is a statistically proven fact that the combination of those four marketing strategies brings in the most conversions of any media outreach or advertising spend, including social media ads.

We’re Here to Help

All Innovate Social Media Client Services Reps are Constant Contact Solution Provider certified which means they have gone through the learning and testing process of how to optimize email marketing and marketing services for our clients utilizing Constant Contact, the most robust marketing tool available to business. That’s a pretty big deal. You get to work on your business as we work in it to build a client and prospect database for you.

The Constant Contact email service provider or ESP is only one piece of the software. There is a whole suite of marketing tools at your disposal. They have done all of the hard work of refining and automating these tools for you and they offer award-winning customer service if you choose to go about your marketing with a DIY approach. You don’t open a ticket, you don’t chat with a bot – you get a real person when you need help with your marketing. There is nothing more cost-efficient or user-friendly available with any other marketing tool. And they keep improving the product constantly to bring you the best of the best solutions – all in one place like Facebook Ads, Google Ad Words, Social Media schedule posting, a free image library, mobile-ready email templates and landing pages… and on and on.

Get Started Now

Want to know more about the benefits of email and digital marketing? Schedule a free introductory phone call and we’ll get you signed up for our next free marketing webinar designed to introduce you to marketing automation and email.

Want to try it today? You can get a free trial version of Constant Contact using this link: START TRIAL

SAVE 30% With Discount Code CTCT30 at check out. Email info@innovatesocialmedia if you have any questions about getting started.