Marketing Automation systems are constantly bringing a significant shift. Customers are not defined to a particular geographical area anymore. Thanks to the technology and power of social media, they are everywhere, and businesses cannot limit themselves to traditional marketing methods alone to reach them.
The growing statistics are a clear indicator. It is estimated that the global marketing automation market size is likely to reach 25.1 billion by the end of 2023. (Guttmann 2021)
Marketing automation is the future of marketing. Businesses realize they need to customize and personalize their messaging, put together all the information in a central dashboard and create a long-term unique customer experience.
Many people see marketing automation as just a tool to send bulk emails or social media posts, but it is more than elevating operational efficiencies. It’s a scalable practice that allows you to communicate regularly with a more diverse audience. The great mix of services also helps save those extra dollars and time for businesses, and the result is a better customer experience.
In this blog, we will explore more about marketing automation. Who doesn’t want a winning marketing strategy for the business?
Marketing Automation Defined
Marketing automation is a systematic process of using software tools and programs for running marketing campaigns like email marketing, social media marketing, and marketing automation. It eliminates daily manual tasks and creates a more personalized experience.
Some of the essential marketing automation tasks include:
- Email marketing
- Social media posts scheduling
- Content curation
- Data gathering analytics
- Social listening
Let’s explain to you using an example of an email marketing tool.
Constant Contact’s email automation tool sends pre-scheduled email campaigns to subscribers based on a specific trigger. Say someone opts to join your mailing list, an automated welcome email is sent to the person immediately. The welcome email can introduce the new subscriber to your brand, your service offerings, what they can expect from your future emails. Along with that, it can also offer a discount or promo code for signing up for your campaign.
This tool, in turn, improves customer response rates and is designed to deliver the right content at the right time, which is probably why automated emails have a 119 percent higher clickthrough rate than regular emails.
Apart from it, the recurring, personalized emails you send through automation will help improve your brand’s relationship with the customers and build trust and credibility.
Who Needs Marketing Automation
Any Industry. Any Business. Irrespective of the size.
Today, customers are online, and they are within your reach at the click of a button. Marketing automation is a reality; it’s versatile and improves nearly every aspect of marketing. If your brand isn’t using marketing automation yet, we can bet your competition is.
It brings us back to the point that social media is undeniably expanding the world of online sales. Millions of users log in every minute to consume news, and entertainment or stay in touch or make new friends. These regular users are all potential customers for your business.
So, any business with customers or seeking to get more customers can benefit in some way from implementing an automated marketing system. It’s a new strategic way a brand should interact with its audience.
Give Your Marketing Team A Dynamic Toolkit
Asking the right questions is a direct way to create an impactful marketing automation strategy. You can start implementing a winning strategy for your brand when you know:
- Which marketing task or operation needs automation
- Who is your target/audience
- What are you offering before, during, and post the conversation? People look for long-term customer experience
How Can Innovate Social Media Help
We listen first. Then, we will take your company’s marketing assets and digitize them. We can make your brand attractive, findable, sharable, and compulsively engaging. We have spent years mastering automation and cloud technology to work smarter and create process efficiencies.
Our work doesn’t end with the execution of marketing tasks. It’s all about writing your authentic brand story and providing you with the freedom to navigate anywhere. We will help you quantify results with analytics that tell you what is working and what isn’t.
Do you want to start using a marketing automation tool for your business? We can help. Use my discount code PARTNER30 and instantly get 30% off for three months on a Constant Contact subscription. Click on the link to sign up today.
For more information, connect with us at 281-913-5899 or write to us at info@innovatesocialmedia.com.
Work Cited
Guttmann, A. “U.S. Marketing Automation Software Market Share 2021.” Statista, 8 June 2021, www.statista.com/statistics/449568/marketing-automation-solutions-market-share-usa/.
