MARKETING ANALYTICS

Marketing Analytics are powerful and telling. Measure twice, cut once. That’s an old cliche we still can’t ignore especially when analytics are abundant on social media channels.  How do you chart a course to success without a compass or a roadmap? It’s just not possible. Before we get started creating your marketing strategy, we need to look at things like who your competitors are and if a product or service has what it takes to go to market.

The big question clients ask us is “What kind of ROI am I going to get if I spend money with you?” We’ll set the right goals and measurement tools and give you valuable feedback.  Marketing is expensive, especially if you’re paying for advertising. Growing a customer base is hard work and being able to morph a product or service knowing the wants and needs of your customers is really the most valuable part of having a stealth marketing team behind the curtain.

We use the marketing analytics and SEO tools developed by Yoast. Yoast is at the forefront of internet search and you can be sure your website is getting the latest algorithm requirements. It’s something that business owners couldn’t possibly keep up with.

Great leaders know that KPI is how to drive the corporate bus. Every social media channel has metrics. Those metrics tell marketers what’s working and what isn’t. It makes sense to do less of what isn’t working and more of what is. This takes us back to neuromarketing. If your marketing team is armed with analytics, they can create the visuals and messaging that drives traffic to your online assets and to a compelling call-to-action.

We’ll give you the tools you need to know if your marketing program is delivering.