SEO Search Engine Optimization

Search Engine Optimization SEO is the holy grail of internet marketing. Your website is not findable if it doesn’t follow search engine rules. What are those rules and how does your website integrate them? We’re here to give you that guidance and will help you eliminate crawl errors that keep search engines from accessing your website. Search Engine Optimization shines a light on your brand so it is findable with keywords.

SEO rules keep changing and you’ll need help keeping up. When Innovate Social Media creates a website, we include a free Google business listing which is key to showing up in local searches.

We’ll help you develop keywords in your content to let the search engines introduce your business to consumers in all the right ways. Keywords are used by your competitors. The most popular keywords and phrases are purchased by AdWords subscribers who pay to show up in certain keyword searches. We’ll help you develop a keyword strategy that gives your business the best possible organic discoverability in consumer searches.

Search engines like Google also require websites to have an SSL Certificate which are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. If you have an e-commerce site, it is a requirement. Security is important to search engines who want to be sure their search clients are searching for safe sites.

Yikes, that might be TMI! Just know that we know. We’re keeping up with SEO rules and regulations so your website asset performs for you optimally. We ensure your website is optimized in a way that the Google web crawlers can easily detect it.