SOCIAL MEDIA MARKETING

Social Media Marketing or commonly abbreviated as “SMM” encompasses many moving pieces that work together to build relationships, garner trust, generate interest, nurture leads, and close sales. It’s important that you know the ins and outs of each digital channel and how to get the most out of your online marketing. Let’s start with the most common question – what is social media management?

Balancing the Spinning Plates

The key to social media marketing is to be where your target audience is, talk about things they care about, share images and video that add value to the conversation and then make a real connection. Connecting with prospects on social media is effective only if you know the right ways to do this. It’s not like the spaghetti test – throw a bunch of boiled spaghetti at a wall and see which one sticks. You have to know the recipe and timing with each person you talk to and when they’re ready – they’ll stick.

We’ll help you find your audience, create a valuable conversation that centers around THEM, make them feel special and walk them over arm-in-arm to your prospect database. You’ll then have them in a place where you can reach out in meaningful ways and direct messaging appropriately. It’s smart marketing and it works.

We have tools that automate messaging and we have the ability to cross-promote messages on multiple channels. It’s SMM² and we are experts at the process.

Relationship Building and Referrals

When you make a real relationship with a prospect, you’ll eventually have an evangelist. You’ll have someone who watches everything you do, interacts with your brand and recommends your brand to everyone they know. Like this, “My Digital Media Marketer Innovate Social Media really does a great job attracting the right clients for me. I can give you their number. Ask for Suzette, she really listened to what was important to me and my brand. I can definitely see an uptick in sales over the last few months.”

Magical.