In an era of rapid technological advancement, the landscape of business communication is undergoing a profound transformation, and the power of digital media has emerged as a driving force behind the paradigm shift. As new business owners and entrepreneurs venture into the dynamic realm of commerce in 2024, navigating the digital frontier has become crucial [...]
Team Communications in a Digital World Last night I couldn’t sleep because of problems I am having with a leadership team I am on with a business client. When I reflect back on the conversations, I see that problems present themselves in all organizational team communications and it’s worth talking about, so I am lifting [...]
5 Ways to Implement Social Media Customer Service Social media customer service has overtaken call centers. Brands using social media for their customer care strategy are winning the loyalty game. Here are ways to implement social media customer care and develop a strategy. Why Businesses No Longer Need a Phone Number In this fast-paced digital [...]
10 Amazing Digital Marketing Hacks and Constant Contact Benefits Digital marketing hacks mean doing business faster, better, and cost efficient. The internet is ever-evolving, and how people access it is also shifting simultaneously. The post-pandemic business world calls for upgraded digital marketing strategies with more and more new platforms, devices, technology, and changing regulations in [...]
Marketing Automation systems are constantly bringing a significant shift. Customers are not defined to a particular geographical area anymore. Thanks to the technology and power of social media, they are everywhere, and businesses cannot limit themselves to traditional marketing methods alone to reach them. The growing statistics are a clear indicator. It is estimated that [...]
10 Things to Know About Social Media Marketing Social Media Marketing has taken over traditional media and print. What's one thing constant about social media? It's growing exponentially! Americas has one of the highest social network penetration rates in the world. By 2025, the number of social network users is predicted to increase to approximately [...]
Navigating through the ever-changing digital marketplace with CRM tools A true story of a horrible customer experience I called a web hosting company to express extreme disappointment in the way a client account was handled. The CSR on the other end repeated my problems back to me, expressed that the solution they pushed onto my [...]
Making the Most of Co-op Marketing Dollars Co-op marketing dollars are like finding money under a rock. How would you feel if someone told you billions of marketing dollars are going unused? Pretty shocked, right? Many marketing and research firms, including Borrell Associates, have estimated that billions of co-op dollars are left untapped by marketers, retailers, [...]
